A complete guide to performance marketing for your business – Engineering colleges

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Performance marketing has been leaving a mark in the world of Digital Marketing for years now. The popularisation of such kind of marketing has been a direct result of new technologies emerging in the field of digital marketing. For instance, innovations in gathering traffic data and campaign performance data. 

Performance marketing, also known as performance-based marketing, is a combination of innovation and advertising that helps advertisers grow or boost their business in the most effective ways. However, this kind of marketing is not new to the marketing world. It has been around since the 90s and with the beginning of Pay-Per-Click campaigns. It then evolved to become better and more popular as years passed. 

What is Performance Marketing?

Performance Marketing is a comprehensive term used by the students of best engineering colleges in Jaipur to describe marketing/advertising where they pay when there is a result. These results could be a click, a generated conversion, a sale, etc. The marketing is targeted in such a way that everyone can be successful. Performance marketing, if done right, will create win-win opportunities for both advertisers (retailers, merchants, etc) and advertising companies (publishers, affiliates, etc.). In other kinds of marketing, the fess for the campaigns is paid upfront without considering the success of the campaign. Performance marketing lets advertisers save some bucks by only letting them pay when there is some success. It allows for real-time measurement of ROI and has successfully reversed the traditional value proposition of advertising. 

How to create a Performance Marketing Campaign?

The process for creating a campaign for performance marketing by the students of top engineering colleges in Jaipur is as similar as other marketing campaigns. Here are the steps you need to follow:

  1. Decide on a specific goal and marketing platform - Decide on who your audience is, how much audience you want to target, and their behavior, and decide on your budget. Understanding and deciding on all these factors will help you decide which marketing platform to select for running your campaign. 
  2. Curate your content for launch - After you decide on the platform, you will have to curate content for the campaigns accordingly. It could be a blog, a graphic for display ads, etc. 
  3. Monitor and Optimise your campaigns - It is important that you monitor and analyze the campaign when active. It will help you gain insights and also make the campaign more effective.
  4. Evaluate the results - After the campaign ends, evaluate the results and compare them with your expected results. Students of engineering colleges must try to find new ways that could have helped the campaign perform better. 

Performance Marketing Platforms

Performance Marketing Platforms are a subset of channels that own these platforms. These channels have a specific audience and different advertising platforms to reach them. Some of these channels are: 

  • Google - It displays your ads on the search results page and across the Google Ads Network. 
  • Meta (Facebook) - This is a leading social media channel that offers students of BTech colleges in Jaipur a variety of options to show their ads on Facebook, Instagram, etc. No platform/channel will show all your advertisements to everyone, all the time. Hence, the platforms use various factors to decide when to show the ads and whom to show them to.

Strategies for Performance Marketing

Performance marketing is all about paying based on the action. The most commonly used strategies for these actions are:

  1. Cost per Impression - The cost the advertiser pays the ad publisher per thousand times their ad is shown. 
  2. Cost per Acquisition - The cost the advertiser pays the ad publisher when a specific action like a sale, a form submission, a click, etc., occurs. 
  3. Cost per Click - The cost the advertiser pays the ad publisher when the audience clicks on the ad.  
  4. Cost per Sales - The advertiser pays the ad publisher per sale generated through the advertisement.  
  5. Cost per Leads - The cost the advertiser pays the ad publisher per sign-up they recieve through the advertisement. 

Types of Effective Performance Marketing

  1. Sponsored Content – Students of the list of engineering colleges in Jaipur can co-create content alongside an expert in your niche and captivate your audience and their interest. This kind of content must solve a user’s problem and be creative and compelling at the same time. 
  2. Native Advertising - Native ads are helpful in re-targeting the interested audience and keeping them informed or interested. They do not look like ads as blend in the site by adapting to the form and function. 
  3. Social Media Advertising - This kind of advertising is very effective because of its vast user base who are willing to consume content. Advertisers can easily decide their platform as each of them caters to a different audience, for eg- Instagram, Pinterest, TikTok, etc. This kind of advertising helps in brand awareness and to gain online traffic. 
  4. Performance Partnerships - This can be also termed as Influencer marketing which is becoming a hot topic in today’s marketing era. Influencers of bestBTech college in Jaipur are playing a major role in shaping the audience’s interest and driving purchases. Advertisers can partner with their niche influencers and drive performance marketing campaigns to gain better sales. 

Performance marketing tips

A potential lead would go waste if the landing page is bad. The visitor might bounce off and the lead would be a waste. So, focus on making the landing page as compelling and engaging as possible. A good offer on the landing page would easily help you convert your lead. However, a bad offer would result in wastage of a potential lead which in turn will also cost you money. 

Always be open to try and optimise the campaign with different strategies and techniques. You can try A/B testing. This will help students of best engineering college in Rajasthan better understand your audience and gain more conversions. Keep tracking your campaign to gain insights on what is working and what is not and be compliant with the FTC (Federal Trade commission) guidelines.

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